In this final blog I would like to talk about the effectiveness of commercials. I choose to talk about male enhancement. The reason for this is not to pick a ridiculous topic just because this is the last blog, but rather the concept of this subject. Male enhancement caught the eyes of millions of men when Viagra was patented in 1996 and introduced in 1998. The potential for this new drug at the time was unknown (to consumers) but becomes the most popular male enhancement product today.
A brief history lesson behind this drug:
Sildenafil was created by chemists working for Pfizer, at their facility in England. It was initially created to be used as a treatment for high blood pressure. During clinical trials, however, it was noted that the drug was very effective in inducing marked penile erections. Therefore, Pfizer quickly decided to market it as a drug to treat erectile dysfunction. Pfizer obtained a patent in 1996, and was approved by the Food and Drug Administration on March 27, 1998. It was the first oral treatment approved by the FDA for the purposes of treating erectile dysfunction. It was offered for sale in the United States later in that same year under the brand name Viagra. Although available only by prescription, it was advertised directly to consumers by use of television commercials and print ads. The advertising blitz was very successful, and Viagra, or "the little blue pill," became a household name. (http://www.ehow.com/about_4615949_was-viagra-invented.html)
Now to the main point…
The reason for picking said subject is the effectiveness of the commercials are so strong that most men would buy the product regardless of any possible side effects. Viagra could bluff and tell men it would make them as giant as a rocket and still have millions of consumers buy their product. Easy enough right?
Think Male enhancement is only for men? Believe it or not it also draws in the female crowd. Watch this.
Products like Viagra, Enzyte, etc...have very effective advertising. Like many advertisers, they are selling a product that men want to believe in and for this reason...the products will fly of the shelves.
